Lambi chosen as Swedish Superbrand

Lambi has again received honours for its achievements in branding. The Swedish Superbrands Council selected Sweden’s 300 strongest brands, with Lambi as the only tissue brand chosen. The award ceremony took place on January 26th in Stockholm, coinciding with the launch of the Superbrands Book highlighting all of this year’s winners. Trademarks with Superbrand status are awarded the right to use the Superbrands Seal of Excellence in their marketing. Lambi was first chosen as a Superbrand in Sweden back in 2007.

Superbrands is the independent authority and arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands through programmes in over 83 countries across four continents.