ABB launches first European Pulp and Paper Tour at Zellcheming

Photo: ABB

ABB has announced its European Pulp and Paper Tour, which will officially launch on June 9 at ZELLCHEMING, Germany, a virtual event organized by the European Pulp & Paper Industry Association.


ABB’s interactive experience will offer papermakers the opportunity to experience a fully automated, optimized and connected mill setting, complete with laboratory, operator, and paper machine environments onboard a custom-designed truck. A virtual tour is currently an option, with ABB offering customers the chance to have the experience physically at their mills or facilities across Europe when COVID-19 restrictions allow.


Whether virtually or during a visit, customers will get a glimpse of ABB’s vision of the paper mill of the future and experience the latest solutions and insights that will help them to operate their mills to the highest quality standards.


Process measurement sensors, L&W Autoline, components of the ABB Ability™ Quality Management System including a scanner frame, actuators, and web inspection solutions, and demonstrations of ABB Ability™ Management Execution System are all available. The entire integrated package is controlled by the ABB Ability™ System 800xA Extended Operator Workplace (EOW), which integrates with Paper Machine Drives and many other advanced solutions.


Local ABB country teams will take it in turns to host the virtual tour, with Germany the first in June, followed by countries in Central Europe over summer. The tour will include Northern and Southern European countries in the months ahead. The truck will eventually take to the road to bring ABB’s portfolio of integrated pulp and paper technologies and products to customers in the form of a travelling showcase.


“This is a seminal moment for the pulp and paper industry. Now more than ever, it is imperative that papermakers look to maximize output of the highest quality and increase productivity in the most cost-effective manner,” said Joachim Braun, Division President, Process Industries at ABB. “Our virtual and in-person tours will emulate a real mill setting in a way that has never been done before, showcasing not only the innovations that ABB can offer now, but also in the future.”

“Whilst we miss seeing our customers face-to-face, bringing them a virtual experience that is authentic and informative in a safe and effective manner is the next best thing until COVID-19 rules eventually allow us to visit customers across Europe,” said Paul Goss, Head of Global Sales for Pulp & Paper, ABB. “The choice of this virtual experience allows us to put our customers in the hotseat as paper mill operators of the future, showcasing our vision of what’s possible in a truly innovative way.”

Customers are invited to book an appointment by sending a request to For more information see the European Pulp & Paper Tour webpage.