DS Smith has appointed Johan van Baarle as sales director of paper division in Europe and North America.
Van Baarle, who will report to DS Smith paper managing director Niels Flierman, will be responsible for the paper division’s paper sales across Europe and North America.
In addition to further growing the company’s paper sales across two regions, Baarle will manage around five million tonnes of paper produced annually at DS Smith’s mills, according to NS Packaging.
Prior to joining DS Smith, Baarle served Cargill, a US-based provider of global food, agricultural, finance and industrial products and services, as senior customer focused and sales manager roles since 2003.
Most recently, Baarle served as global accounts sales director at Cargill’s Cocoa & Chocolate division.
Commenting on the new role, Baarle said, as quoted by NS Packaging: “I look forward to sharing my experience with the global teams to focus on continued growth by understanding and meeting the demands of our customers.
“These demands are shifting towards lighter but stronger paper that is both innovative and sustainable in production and product.”
