In an effort to further reduce the environmental impacts of its packaging and inspire consumers to adopt new behaviors to lessen their carbon footprint, Pete and Gerry's Organic Eggs, the country's leading organic egg brand and a Certified B Corp., today announces the industry's first reusable egg carton. Currently in pilot at Co-Op Food Stores in New Hampshire and Vermont, the brand has seen a strong response to the program to date, with same-store sales growing weekly and numerous positive consumer messages. The reusable cartons are made of recycled, durable, BPA-free plastic which can be washed at home and reused repeatedly.
"While we are confident in the sustainability of our current carton, which is made from 100% recycled plastic and has less environmental impact than the Styrofoam or molded pulp cartons used by conventional egg brands, we continue to challenge ourselves to find even better ways to improve our environmental stewardship," said Jesse Laflamme, Pete and Gerry's Organic Eggs CEO. "Reusable cartons are a logical next step in our ongoing commitment to sustainability, moving consumer behavior from recycling to reuse. We plan to expand this program in 2020 to reach even more consumers and amplify the program's impact with major retailers clamoring for this type of sustainable innovation."
