This week at the 2011 International CES show in Las Vegas, MeadWestvaco Corp. is introducing its tear-resistant paperboard-security carton packaging solution. This exciting new product complements the company’s Natralock® security package, and offers brand owners and retailers additional options in security packaging solutions that allow them to display their products on the shelves without the use of obtrusive and expensive security devices like spider wraps, locked cases and safers.
The customizable security carton is ideal for consumer electronics products as it permits shoppers to access the product on the shelf, ultimately improving the brand experience. The recyclable paperboard is made from responsibly-sourced fiber and provides 360
"At MWV, innovation starts with our customer in mind. We understand that packaging should not only provide in- store retail security but also trigger an emotional connection between the shopper and the product. Our philosophy is that packaging products shouldn’t make our customers chose between security and the consumer’s experience, it should optimize both," said Jeff Kellogg, vice president Consumer Electronics and Security Products for MWV. "This packaging solution offers both brand owners and retailers another option to securely merchandise their products while eliminating the additional costs associated with security devices like spider wraps and safers."
