Fedrigoni UK support the Two Sides awareness campaign to promote print & paper's great environmental story and power to communicate.
For impact, user friendliness, responsiveness, touch and enjoyment, print & paper is the most successful and powerful medium.
Two Sides has launched a multifaceted awareness campaign across the UK to promote the sustainability of print and paper as ‘Renewable, Recyclable and Powerful'. The Two Sides (www.twosides.info) initiative involves almost 100 companies and associations spanning the Graphic Communications Supply Chain whose goal is to promote the responsible production and use of print and paper.
More than 20,000 media specifiers and influencers will receive information about Print and Paper's good environmental record and dispel many of the myths that people may have. Design & Branding by 300million, it includes direct mail and a series of online and print advertisements.
Two Sides is targeting those who have the most influence in the choice of communications media including: agencies and designers, corporates, retailers, government, journalists, politicians and publishers. The latest mailing features six postcards printed on Freelife Cento and Vellum donated by Fedrigoni UK that educate and enlighten. Each card is illustrated by Holly Sims (www.hollysims.co.uk) a London-based, freelance illustrator creating exciting, colourful and bold illustrations for companies including, most recently, Orange. Combining the textured look of printed and stencil shapes, with clever compositions and ideas, Holly's illustrations perfectly reflect the creative properties of paper.
Pari Taylor, Marketing Manager at Fedrigoni UK says: ‘Fedrigoni were happy to support the Two Sides imitative to raise awareness of the sustainable paper "Original Wireless Communication." Fedrigoni has spent many years to focusing on expanding its environmental range of papers. This year 100% of Fedrigoni products now comply with FSC principles, the Freelife range used for this DM campaign can also boast the coveted European Ecolabel certification.'
