For its line of HP Designjet Z Series large-format professional photo printers, HP has announced general availability of ARTtrust, a simple self-certification system that enables photographers and artists to provide individual identity to any Z series pigment print produced using Vivera Pigment inks on compatible media or paper.
A joint development between HP and Prooftag, and endorsed by WIR, the ARTtrust system includes a web site (www.arttrustonline.com) that allows registered photographers and artists to activate an ARTtrust Tag, register newly certified prints, provide information and proof of authenticity and promote their work.
Independent media manufacturers, including ILFORD Imaging, Hahnemuhle Digital Fine Art, Canson INFINITY and Innova Art, are also supporting and promoting ARTtrust. Early adopters of the ARTtrust system include world-famous photographers and artists who are members of the HP Experts & Mentors program, including Joel Meyerowitz, Thomas Hoepker, Martin Parr, Douglas Kirkland, and Dorothy Krause.
"In this age of refined mechanical reproduction, the temptation to forge photographic works of art is easily satisfied," said Meyerowitz. "We have been hoping and waiting for a foolproof method of security and maintaining the authenticity of our work. ARTtrust has appeared at precisely the right moment."
