Parupu, the chair which Södra Pulp Labs created from its new Durapulp product, has caught the eye of leading international design journal Icon, resulting in an unprecedented collaboration to create a magazine cover from pulp.
“We wanted to do a fiction issue, and the words ‘pulp’ and ‘fiction’ go naturally together,” says icon’s deputy editor Johanna Agerman. “Having seen Södra’s Parupu pulp chair in Milan, we thought they were the perfect company to partner with on this unusual project.”
The result is a die-cut pulp “wrap”, designed by London-based graphic design agency Fuel, with a striking formation of tree branches creating a visual dialogue with the paper cover underneath. It will be available in a limited run to designers around the world from early January 2010, and is expected to be something of a collector’s item.
