MeadWestvaco recently announced a licensing agreement with Burgopak Ltd. MWV Healthcare will market Burgopak's award-winning medication adherence packaging, serving the pharmaceutical and animal health markets in the United States.
Patient medication adherence is a globally recognized challenge, with an estimated 50 percent of patients not taking their medication as prescribed. Collaborative action to address this challenge is growing rapidly across diverse corners of the healthcare sector, including within the pharmaceutical industry.
"This is a natural partnership of two businesses that have made a clear strategic commitment to improving medication adherence through packaging," said John Grinnell, vice president and managing director, MWV Healthcare, Secondary and Adherence. "The market for adherence packaging is growing as a result of the proven, positive impact it has on patients' medication taking behavior. This agreement with Burgopak enhances MWV's suite of adherence solutions."
Burgopak's adherence-enhancing package has won 16 awards. It offers a premium, unique functionality and presentation that can support a differentiation strategy for high-end or lifestyle pharmaceutical brands.
