Coca-Cola’s Del Valle Reserva brand of juice won the Technology in Beverage Packaging prize at the 2014 ABRE Awards for being the first brand to use Tetra Pak cartons with bio-based low-density polyethylene (LDPE) films derived from sugar cane.
"Tetra Pak has been characterized by its expertise and leadership in renewable resources. The packaging with green technology is part of that. Our participation in this innovative process, with Del Valle, is also the result of the environmental vision already incorporated into the DNA of Coca-Cola. The partnership with Tetra Pak puts us, once again, in front of the most modern and sustainable in the packaging sector," said Rino Abbondi, Technics & Logistics Vice-President at Coca-Cola Brazil.
The award winning Del Valle juice in Tetra Prisma Aseptic 1000 reaches more than 200 million Brazilian consumers every year.
Produced by Braskem, one of the world’s leading biopolymers producers, bio-based LDPE used in Tetra Pak cartons has the same physical and chemical properties as the traditional fossil-fuel derived polyethylene.
The 2014 ABRE Awards is organised by the Brazilian Packaging Association (ABRE) and is designed to recognise quality, technology, design, functionality and innovation within the packaging industry.
