Asia Pulp & Paper Group (APP) has opened its new sales office in Germany to strengthen its position in the European country. The new office is located in Langenfeld and is headed by Frank Haack.
Frank Haack, Head of APP Deutschland GmbH, said: “Germany is one of our most important European markets and we are now in a position to utilise our experienced sales team to give customers efficient, on site, service as we create a solid foundation for future growth here.”
Haack added: “The paper market is highly competitive and customers demand more than just the highest quality at the lowest price. There is a growing demand for ethically sourced products that have not negatively affected our environment or local communities. In today’s market, responsible practice is not only good for the planet, it is also good for business.”
APP is keen on strengthening its position in the European market. The pulp and paper producer in July announced plans to expand its logistical and warehousing hub in Belgium.
