Appleton Coated makes green resolutions easier to keep

Image courtesy: Michael Maggs

Appleton Coated is starting 2014 with the resolution to make it easier and more affordable to use coated paper made with post-consumer recovered fiber (PCRF). It is now offering its category-leading U2:XG® 30% PCRF recycled no.2 coated paper for the same price as its standard 10% PCRF no.2 sheet, Utopia Two®. Making ordering easier, it is stocking 69 new U2:XG stock items in its national distribution centers. Appleton Coated CEO Doug Osterberg comments, “This pricing move allows brand owners and creatives to specify coated paper that promotes their corporate sustainability measures even as it improves their bottom line costs on printed marketing materials.” He continues, “The new parts are adding efficiency and choice to the merchant and printer sides of the supply chain.” U2:XG is the trademarked name for Appleton Coated’s extra green, coated offering in the no.2 coated paper arena. It offers 30% PCRF, is FSC® certified (FSC® C007796), and is produced with Green Power™. This means 100% of the electricity used to manufacture all U2:XG products is matched with renewable energy credits (RECS) from Green-e® certified energy sources – primarily wind. Offering gloss, dull and matte finishes, as well as one the few Ivory coated papers still produced in the U.S. The U2:XG product lineup is one of the broadest in the high PCRF no.2 category. Introduced in May 2007, U2:XG is being used by some of the leading brands in North America.