The global consumer demand smarter packaging according to the study "Packaging 2020 - Innventia Global Outlook Report"
Global consumers are guided by product packaging in their buying behaviour, not least in India. We reject products in plastic packaging and feel guilty when we throw away plastic water bottles. We worry about the amount of packaging consumed by society, and when shopping online we might consider having goods delivered in simple standard packaging instead of the original packaging if it makes them cheaper. These are the results of an international study by Innventia, Packaging 2020, carried out in association with Kairos Future.
The report describes seven global forces and their impact on the packaging industry and the packaging of the future. The conclusions are based on a survey carried out among consumers in the US, India and Sweden. A clear majority of the 1,500 respondents see major problems with society's consumption of packaging.
There are demands for tougher quality controls and stricter environmental legislation, and a clear majority of consumers in all three countries would like to see somewhat stricter or much stricter environmental legislation.
“A growing global middle class, an aging population, limited access to raw materials and intensified urbanisation are a few of the megatrends posing challenges for the product and packaging industry,” says Fredrik Rosén, Manager of the Market and Consumer Insight group at Innventia. “We’re seeing purchasing decisions being guided by the packaging material itself, not just the appearance of the packaging. We’re also seeing a clear demand and a great need for smarter packaging. In the future, stricter demands will be placed on packaging materials that come into contact with foodstuffs.
