At the Drupa trade show, cutting machines of the "Mohr“ brand will be on display for the first time in Hall 8b, Stand A04. This new brand of the POLAR-Mohr group is addressing the Print-on-Demand market with formats up to 46 × 64 cm.
In addition to the Mohr 56 (NEW) cutter, a Mohr 66 (NEW), as well as a Mohr 80 (NEW) with many interesting features will be on display.
With this particular range of products, Polar is seeking a new strategic orientation with the primary aim of meeting the new demands of the booming digital printing market.
Jürgen Freier, Director Sales and Services at Adolf Mohr Maschinenfabrik and POLAR-Mohr Maschinenvertriebsgesellschaft, had this to say: “Mohr, with its high quality and efficient machines, is aimed specifically at the worldwide Pod market. In accordance with Heidelberger Druck, our partner of many years, we are looking for a second distribution channel to enable us to provide blanket coverage for the growing demand in this segment. Our well-established collaboration with Heidelberger Druck will remain unchanged”.
