Heidelberger Druckmaschinen AG announces that they have already sold over 1,000 printing units of the new Speedmaster SX series worldwide. The company unveiled the Speedmaster SX 52/SX 52 Anicolor, SX 74, and SX 102 series at the drupa 2012 trade show in Dusseldorf. The concept already employed for the Speedmaster CX 102 of applying high-end technologies of the Speedmaster XL class to the proven machine platform of the Speedmaster SM has been a hit with customers. This makes these technologies available to a broad base of users and delivers a response to the trend towards shorter print runs, increasing numbers of print jobs, elaborate surface finishes, and environmentally-friendly production.
Heidelberg highlighted these trends at drupa under the mottos HEI Productivity, HEI Flexibility, HEI Emotions, and HEI Eco.
The SX platform is targeted primarily at print shops in the commercial printing sector. This applies in industrialized countries where the intense competition is resulting in consolidation and investments in machines capable of delivering high productivity, exceptional flexibility or high-end surface finishing. But it also applies to emerging markets where customers find themselves on a growth path towards greater quality and volume or where new print shops are springing up.
