In late 2011, Stora Enso Renewable Packaging launched an enhanced Performa White, a packaging board grade well suited for cosmetics and beauty care packaging uses.
Stora Enso Renewable Packaging is a leading supplier of premium boards for packaging cosmetics, fragrances, personal care products and luxury products.
"We have been constantly developing our products and service to meet the highest requirements of our customers, the luxury carton manufacturers, as well as those of their own customers, among them the prestigious brand-owners in perfume, cosmetics and beauty-care. They can all rely on our ability to deliver the board quality that suits best their needs in terms of aesthetics, quality consistency, service and environmental image, says Hervé Vue, Sales Director of Stora Enso Renewable Packaging in France.
In its continuous pursuit to offer the highest-performing products, Stora Enso Renewable Packaging recently launched enhanced versions of the Performa White, Performa Bright and Performa Cream carton boards. Thanks to several technical innovations made at Stora Enso Fors Mill in Sweden, these boards now come with excellent smoothness, increased strength and an enhanced visual appearance.
"By listening to both printers and brand owners we focused our development work of the Performa boards on the key properties of strength and printability. This input from our customers was combined with the capabilities of the rebuilt board machine", says Eva Lundqvist, Product Manager at Fors Mill. "The printability has improved considerably, thanks to the board's enhanced coating and smoothness. Increased strength has had a positive effect on the board's runnability and overall performance."
With its improved smoothness and better visual appearance, Performa White is a suitable choice for the demanding segment of cosmetics and beauty care packaging. It is also compatible for use in rotogravure printing, which requires a high-quality printing surface.
