Gould Paper Corporation, a supplier of paper and supply chain solutions, has brought all of its businesses together under one marketing umbrella "JP Gould." The new brand underscores the collaborative nature of the company's global supply chain.
David H. Berkowitz, President and CEO of Gould, said the new brand reflects the company's operations in 20 countries, which includes offices across North, Central and South America, the UK, continental Europe and Asia.
"As a global company, our local knowledge is an invaluable asset in building leading-edge sourcing and logistics solutions," Berkowitz said. "This is expressed in our 'JP Gould Standard,' which is a customer solutions framework that demands our complete commitment to excellence, integrity, communication, and teamwork."
Berkowitz noted the JP Gould's colorful new origami logo evokes the resources of its local companies in their marketplaces, as well as those of its parent company, Japan Pulp & Paper.
"We believe the new name and logo also represent our expansion into other business lines, while communicating our continued focus on our traditional core businesses of paper, printing, and publishing."
With revenues of more than $1 billion, JP Gould is among North America's largest distributors of printing, publishing, and business papers
