The nutraceutical company Great Earth of Scandinavia has decided to implement fiber-based closures on all of their supplement products and once again leads the way towards more sustainable packaging.
"At Great Earth, we are moving beyond the plastic cap. We are now transitioning our entire product range to fiber-based closures. We're not just talking about the future of packaging, we are delivering it now", says CEO, Patrik Falk.
Last year, Swedish nutraceutical company, Great Earth was the first company to adopt the groundbreaking fiber-based closures, developed by Blue Ocean Closures and designed to increase recyclability and reduce carbon footprint. The first to market products were launched on Great Earth’s top seller Magnesium, both online and through retailers in Sweden.
The pilot is now a proven success and based on thorough evaluation of the market response, production compatibility and other parameters, the company has made the decision to exchange all of their plastic caps for supplements with paper caps. -
"The collaboration with Blue Ocean Closures was a fantastic opportunity. For us, this transition is about two things: driving sustainability forward and meeting the consumer of the future. The positive response from consumers and retailers shows us exactly where the future is heading, making this a business-critical decision to ensure our relevance for years to come.", affirms Patrik.
Referring to consumer surveys conducted on the pilot, Great Earth can for example, see that 90% found the paper cap more user friendly, 100% view it as more environmentally friendly and 90% prefers the paper cap and would buy it again.
Among the partners in the pioneering community driving the development of fiber-based closures are global brands such as L’Oréal Groupe and The Absolut Group.
”Great Earth’s decision to introduce fibre-based caps on their entire range of supplements is a powerful and commendable move. As part of the Pioneering Community together with Blue Ocean Closures we proudly applaud their achievement and continued commitment to innovation and for building momentum for these new solutions in the market place.” says Eric Näf, Head of Packaging Development, The Absolut Group.
More information Blue Ocean Closures AB:
Blue Ocean Closures is a Swedish sustainability start-up, transforming the packaging industry through the design and manufacture of fibre-based screw caps and lids. First to the market, it is addressing the world’s plastic pollution crisis by creating high-quality, biobased products and concepts with high levels of biodegradability, recyclability, scalability and cost effectiveness. As brands, businesses, and innovators worldwide look to achieve sustainability, Blue Ocean Closures is doing its part to drive progress in packaging.
Backed by industry leaders such as ALPLA, Glatfelter, Nissha, Rottneros and Elopak, Blue Ocean Closures is exploring new packaging solutions and enabling brands to decrease their carbon footprint.
More information Great Earth:
With 35 years of experience in supplements, Great Earth sets the tone for the commitment to
provide products that are not only effective but also safe, sustainable, and adhere to the highest
standards. With a wide range of tailored supplements, designed to help you strengthen and
support yourself so you can become the best version of yourself. Their vision, Good Life - Great
Earth, is about a future where a well-being life contributes to a better world - for Great Earth
believes that when people thrive, the world thrives. Read more at: greatearth.se
Contacts:
Ulrika Ganterud Evermark, Chief Communications & Relations Officer, Blue Ocean Closures AB
+46 70 218 07 88 ulrika.evermark@blueoceanclosures.com
Patrik Falk, CEO, Great Earth of Scandinavia AB
+46 72 742 71 61 patrik.falk@greatearth.se
