Hunter Luxury sets the standard in iconic packaging at Luxe Pack New York 2025

Hunter Luxury will peel the curtain back on four standout beauty projects that reflect the brand’s mastery in fusing luxury with sustainability and forward-thinking design. Photo: Hunter Luxury
Hunter Luxury will peel the curtain back on four standout beauty projects that reflect the brand’s mastery in fusing luxury with sustainability and forward-thinking design. Photo: Hunter Luxury

Hunter Luxury, a leading full-service packaging solutions supplier for the world’s biggest beauty, cosmetics, and spirits brands, is excited to announce its participation in Luxe Pack New York 2025.

The company, known for its ability to push the technical limits of design while combining artistry with real-world functionality, will showcase its latest innovations at Booth C28 during Luxe Pack New York, May 7 - 8 at the Javits Center. On display will be a diverse range of beautifully bespoke packaging solutions, from beauty tools and accessory items and year-round gifting packs to collectable spirits cases and inspirational engagement packaging.

Hunter Luxury will peel the curtain back on four standout beauty projects that reflect the brand’s mastery in fusing luxury with sustainability and forward-thinking design. A standout highlight is the limited-edition vanity case created for Charlotte Tilbury’s Pillow Talk Dreams Come True makeup kit - an elegant, Art Deco-inspired design crafted in quilted PU leather, featuring the signature Pillow Talk diamond design and finished in the brand’s iconic nude pink with rose gold clasps and a built-in mirror.

Also on display is a sleek, full-service development for Vegamour: a custom dermaroller with an anodised gold handle, housed in a matte PU travel case, epitomising premium performance and portability. Adding festive flair, Hunter will showcase a fully recyclable FSC-certified cracker designed for NEXT Beauty - a project that combines creativity, sustainability, and swift execution. Completing the showcase is the Joonbyrd Hearthwarmer Body Gua Sha, a multi-textured wellness tool housed in a carefully crafted silicone case, presented alongside the rest of leading dermatologist Dr. Alexis Granite’s groundbreaking debut bodycare collection.

“From design and trend inspiration to sample development and global production management, we offer a full-service approach that ensures brands receive packaging that is both innovative and market-ready,” said Pippa Bell, Head of Beauty. “We specialise in beauty tools and accessory items, providing full turnkey product solutions directly to retail, including year-round gifting and discovery options like cosmetic bags and accessories. Luxe Pack represents a fantastic opportunity for any brands looking to elevate their packaging. Visit us to discover why renowned brands put their trust in us for their innovative designs and exceptional craftsmanship.”

Hunter Luxury’s work on The Glenlivet 40 Year Old showcases a perfect fusion of heritage and innovation. The brushed copper-finished aluminium pack, echoing the brand’s iconic stills, features a precision-engineered spring-loaded lid, a teal band inspired by the River Livet, and a patina-finished commemorative coin honouring founder George Smith.

Equally enchanting is the Hendrick’s Whimsical Watering Can - a fully functional, food-grade steel watering can designed to house a 70cl bottle of gin. Powder-coated in black gloss finish and adorned with an intricately embossed gold rose on the spout, this playful yet elegant pack underwent meticulous testing to ensure it continues to delight long after unboxing.

 

Hunter Luxury’s design for the Jack Daniel’s Jukebox channels nostalgic Americana through a 58-piece metal construction, assembled without adhesives to ensure full recyclability. Complementing it is the Jack Daniel’s Guitar Case Gift Pack, featuring Old No. 7 in a striking guitar-shaped case - both standout pieces designed to turn heads in New York City while honouring the brand’s musical heritage and artisanal spirit.

 

“At Hunter Luxury, we believe packaging is an extension of the spirit itself,” says Paul Hamilton, Head of Sales & Marketing. “We approach each project as an art form, meticulously crafting every detail. It has to capture the exclusivity and timelessness that defines the product, making the entire journey - from sight to taste - extraordinary.”

 

Join Hunter Luxury at Luxe Pack New York 2025, May 7 - 8 at the Javits Center, the East Coast’s leading trade show for luxury packaging innovation. Visit us at Booth C28 to explore our latest solutions.