Microtec announces new branding strategy with FinScan and WoodEye

Photo: Microtec

Microtec, global leader of scanning and optimization solutions for the sawmilling and wood processing industry, today announced the official integration and inclusion of FinScan and WoodEye within the Microtec family.

 

From now on the two companies situated in Finland and Sweden will work under the common corporate brand of Microtec, reflecting the merge and enhanced cooperation between the companies. "All together, we will work towards a common goal: to be even stronger together for our customers and partners, to act globally while maintaining a local and regional presence", states Frank Jöst, CEO of Microtec Headquarters in Bressanone/Brixen.

 

The new Microtec organization will consist of different competence centers and offices in 6 countries around the world: the headquarters in Bressanone and Venice in Italy; former FinScan now Microtec Espoo in Finland; Microtec Rosenheim in Germany; Microtec Linköping, former WoodEye in Sweden; Microtec office in Vancouver, Canada; and Lucidyne – a division of Microtec in Corvallis, USA.

 

Customers will have access to an extended product portfolio based on integrated scanning and optimization solutions through all the woodworking processes: from the logyard, to the sawmill, green – and dry mill, planermill and remanufacturing applications.

 

The aim of being one brand is to combine in all Microtec’s solutions the competences, key technologies and strengths of all these companies in one global company with strong product brands. Therefore, the product brands Finscan and Woodeye will be integrated under the corporate brand Microtec.