As part of its continued focus on global sustainability leadership, Ahlstrom-Munksjöhas initiated its ‘from Plastic to Purpose’ campaign, highlighting first its new brand of CelluSnack snack packaging papers.
“Our ‘from Plastic to Purpose’ campaign aims at raising awareness around the world regarding the possibility of fiber-based solutions as a renewable packaging option,” said Robyn Buss, Executive Vice President of Ahlstrom-Munksjö’s Food Packaging & Technical Solutions Business Area. “Consumers and brand owners are demanding more sustainable solutions that reduce their impact on the environment and also have a positive end-of-life story – anywhere from compostability and biodegradation to recyclability. By promoting the story of ‘from Plastic to Purpose’ we are encouraging food and industrial packaging producers globally to consider fiber and paper-based solutions as they innovate products for their customers.”
CelluSnack™ snack papers boast sustainable features and shelf presence, while offering grease and oil resistance with renewable properties. CelluSnack™ papers drive sustainable food packaging differentiation in today’s marketplace.
“When customers work with our global team at Ahlstrom-Munksjö, they experience our collaborative innovation process,” explained Jeff Murphy, Vice President of Ahlstrom-Munksjö’s Food Packaging Business Unit. “We help brand owners and packaging engineers create customized solutions combining an array of visual, functional, and sustainable benefits.”
CelluSnack™ snack papers additionally offer heat sealing and other barrier coatings. To achieve high performing and eye-catching packaging, CelluSnack™ supporting brands of Cristal™ transparent papers and Gerstar™ glossy packaging (C1S glossy outer packaging) help packages capture consumer attention.