At its meeting recently, Interfor’s Board of Directors appointed Steven Hofer to the newly-created position of Vice-President, Sales & Marketing. Hofer’s appointment is a key element of the Company’s plan to fully leverage its size and product line capabilities and follows the amalgamation of its Cedar and Whitewood marketing groups into a single entity in December.
In addition, in the next few months, the Company will be adopting a new, modern identity under a re-designed Interfor brand replacing the existing Interfor, Adams Lake, Interfor Pacific and CedarPrime labels. Hofer, 41, joined Interfor in 2004 and currently serves as General Manager, Sales & Marketing. He will report directly to Interfor’s CEO, Duncan Davies.
