Stora Enso's www.storaenso.com/globalresponsibility web pages have won the European Excellence Award 2010 in the category of websites. The European Excellence Award competition focuses on outstanding achievements in different fields of communications. This year's Awards attracted an unprecedented number of over 1 450 entries. Theaward was handed over on 9 December 2010 in Prague.
Stora Enso's Global Responsibility website and a related Facebook page were launched in April 2010 to offer an open forum for straight talk about corporate responsibility. One of the highlights of the website is a dialogue between Sini Harkki of Greenpeace and Stora Enso's CEO Jouko Karvinen. The site also features comments from a CarrotMob representative, a forest owner, and a plantation specialist discussing various challenging topics related to responsibility.
"People have a lot of questions and concerns about how wood and paper are used today, the future fate of forests, and human rights in the context of plantations. We want to address these questions openly, and this is why we created the Global Responsibility web pages," says Lauri Peltola, Stora Enso's Head of Global Responsibility and Group Communications."We're extremely pleased with this recognition. For us it is a sign that our open way of communicating with our stakeholders is the right way to go forward."
