In a market study that was recently carried out by Opticom, it was confirmed that G-Print is considered to be a unique coated paper with consistent high quality by its customers. The personal service that is given is also ranked very high by customers.
Opticom International Research has carried out a market study of customers' perception of the brand, G-Print. It is based on 169 interviews with representatives for wholesalers, direct customers and wholesale customers from eleven European countries and is a follow-up to the study from 2008. The results are now complete and have recently been presented
The report confirms G-Print's tagline "Impossible to copy", says Jaana Ahlroos, Product Manager for Coated Products, Arctic Paper. The study shows that our strongest areas are the product and our personnel. The survey confirms that G-Print has a high and consistent quality, which is based on the technical characteristics and the unique coating technology. Printers notice this through the extremely good runnability in printing presses and conversion machines. A strong product together with service-minded personnel and good customer relations form the foundation to build strong confidence.
"In addition to following up on 2008's survey, it was also important to get a picture of how customers view us and G-Print today. For example, logistics is one area where we and our customers can further develop our cooperation. Transport impacts the environment and costs, so with joint efforts, for example, a higher degree of capacity in vehicles and containers, we can contribute to a better environment. Cost-consciousness and the environment go hand in hand."
"We know that many customers regularly use G-Print for digital printing. Therefore, we will also emphasize G-Print's strong points in this area more than ever before," concludes Jaana Ahlroos.
"I am glad that G-Print and the plant in Grycksbo are now a part of the Arctic Paper family," says Hans Karlander, Sales and Marketing Director, Arctic Paper SA. "The results of Opticom's study shows that G-Print is both a unique and strong product on the market. It is a brand that we will manage well and continue to strengthen and develop within the group.
