EMGE's 12th Cut-Size Mill and Mill Brand Benchmarking Survey (2010) sees Mondi's Color Copy and Portucel Soporcel's Navigator rated as the highest performing office paper brands in West Europe, whilst Portucel Soporcel's Navigator has the highest awareness of all brands.
The latest surveys (East & West Europe), conducted annually by EMGE & Company, which involved interviewing 300 merchants, OEM's and OSD's in 23 countries, includes ratings for seven (7) Brand Performance factors and twelve (12) Mill Performance factors.
In the Mill Performance ratings this year, Mondi finished top again, in both East & West Europe.
EMGE have recently released their latest Cut-Size Surveys for 2010, which may be of interest to you and your company in helping you understand your brand's performance and positioning in the market.
News within the industry of pulp and paper, Jul, 01 2025
