Wallpapered skyline conjures up unusual cosmopolitan flair in a Konstanz furniture store
Nearly 3 meters high and 16 meters wide: The panoramic image of the Manhattan skyline is the latest main attraction in the Fretz furniture store in Konstanz. Printed on Neschen wallpaper ‘solvoprint wallpaper sand NW’, it decorates a large exhibition room displaying solid wood dining tables and imbues the whole area with cosmopolitan flair. At the same time, the image of the multicultural city of New York reflects the company philosophy in terms of lifestyle and tolerance: Customer openness, always on the go, everything is possible!
To celebrate 100 years of existence, the renowned Konstanz furniture store, Fretz, chose New York as its celebration theme. "Images of the American metropolis can be found throughout the store, but none of them can top our skyline wallpaper", said Regina Waue, manager of the printing service provider RW Graphics, clearly impressed with the results.
"Wallpaper is the ideal medium for motifs of this type", stated Björn Zemanek, Account Manager Business Unit Graphics at Neschen. "Otherwise boring walls are converted into visually attractive spaces in this way. In combination with modern digital printing processes, there are no limits to creative wall design."
The solvoprint wallpaper sand NW is a 475 g/m2 heavy and 500 μm thick PVC-coated non-woven material. Similar to woodchip wallpaper, it has an embossed surface but the non-woven backing ensures that it can be easily peeled off. This wallpaper offers absolute brilliance and photo-realistic print quality. It is scratch-resistant if solvent-based and latex inks are used, so that no additional coating layer needs to be applied.
Neschen AG is a leading supplier of digital print wallpapers. These are an important component in the comprehensive range on offer in the sector of digital interior design. Regina Waue at RW Graphics has been using Neschen wallpaper (www.bedruckte-tapete.com) for a long time now and is highly appreciative of the excellent quality and the impressive service provided by the Bückeburg coating specialists.
"Neschen supplies branded products and also always offers professional advice through its field staff", praised the print service manager. "So far, all my customers have been satisfied. And the decorators are also impressed with the material as it is very good to work with.
"The rapidly drying wallpaper enables further processing directly the next day. Commercial wallpapering tools are fully sufficient. Neschen recommends PVAc dispersion adhesives like Ovalit T from Henkel as the adhesive. Once the printed wallpaper is no longer needed, the individual strips can be easily removed in one go thanks to the non-woven backing.
