At LuxePack Monaco 2010, MeadWestvaco Corp. will unveil a wide array of decorative techniques for an expanded number of MWV Beauty & Personal Care pumps, dispensers and folding carton packaging. MWV will also demonstrate the power of integrating the pump into the rest of the cosmetic and fragrance pack’s design for the ultimate luxurious solution.
MWV is uniquely capable of bringing luxury customers a packaging design that embodies their brand’s essence and aspirations. This artful skill is embodied in the "1 MWV kit" which will be unveiled at LuxePack Monaco. This sophisticated gift packaging solution will showcase the power of integrating the cosmetic and fragrance dispensing system with folding carton packaging through complimentary artwork.
This kit also demonstrates MWV’s expertise in folding carton by using MWV’s award-winning Crescendo® paperboard (C1S, 350gsm), to emphasize the boldness of the artwork and the surprising touch and feel of the set box by printing on the reverse side of the board.
"Packaging is critical at the point of purchase. An ethnographical study conducted by Research International for MWV revealed that consumers buying a scent will primarily base their purchase on visual appeal," said Guillaume de Demandolx, vice president of sales and marketing for MWV Beauty & Personal Care in Europe. "At MWV, we are dedicated to bring our clients in the luxury market the largest number of options to illustrate their products and brand image through packaging. We develop distinctive and appealing packaging solutions to keep them on the cutting edge in the marketplace," added de Demandolx.
