Myllykoski has received not just one but two commendations from the European Rotogravure Association for its new, My Volume gravure coated printing paper. This, the first European Publication Gravure commendation 2010, was won in the category of innovation. The second went to Prinovis who, by printing "The Red Bulletin" magazine on My Volume gravure, have been able to demonstrate the unique advantages of the new quality.
In collaboration with Prinovis, the company has developed a new type of paper which opens up fresh opportunities for gravure printers to differentiate from offset, and it also provides companies with a cost-effective paper variety for sophisticated, heavier print products such as exclusive catalogues and lifestyle magazines. It proved itself immediately in practice when used for the Red Bull magazine, one of the most upmarket print products on the international scene.
Its success lies in its higher volume: 20 percent above comparable gravure print qualities. It is extraordinarily matt, easy to handle and at the same time gives the overall impression of very high quality. The printing results impress above all with the excellent picture quality. The paper's bluish chromaticity and its strong whiteness ensure good contrast and high gloss printing.
The European Publication Gravure Awards 2010 were presented during the annual conference in Zurich. The ERA is the leading international organization of gravure printers.
