Sorbent, SCA’s leading consumer tissue brand in Australia and New Zealand is supporting Cancer Council's work for the fourth consecutive year. Australian streets, shopping centres and living rooms come alive with the sound of music in the lead up to Daffodil Day on Friday, 27 August 2010, thanks to the launch of Sorbent Sing for Daffodil Day campaign.
The campaign is in support of the Cancer Council’s Daffodil Day, which raises vital funds for research, education and support services for those touched by cancer. Australians of all singing talents are being urged to get behind the cause by submitting their best rendition of the Katrina and the Waves 80’s classic, "Walking on Sunshine".
"Sorbent Sing for Daffodil Day is a way for Australians to show their support for an incredibly worthy cause and spread the message of hope represented by Daffodil Day," says Drew Lette, Marketing manager at SCA in Australia.
