Zewa, SCA’s brand of toilet paper and household towels, is celebrating the 50 years anniversary on the German market. The brand name originates from the initial manufacturer’s name "ZEllstoffabrik WAldhof" in Mannheim where the Zewa range is still produced by SCA.
Everything began 1960 with an advert in the German magazine Der Spiegel when Zewa presented a range including toilet tissue and baby diapers. During the next decades different qualities were launched trying to find the perfect toilet tissue. Today 80% of German consumers know Zewa toilet paper and about 40% use it regularly.
Legendary product qualities in the history of the Zewa toilet paper range are Zewa Lind (1966), Zewa Lind decor (1973), Zewa Soft (1988) and Zewa Sensitive (2005).
But coming that long demands a continuous line of innovations. In 1966 zewalind was the first extra soft (extraweich) toilet tissue on the German market initiating the challenge to offer even softer and safer toilet tissue. Zewa Lind was originally presented with the slogan "zewalind, denn Haut ist zart" – "Zewa Lind, because skin is soft".
