Printers, end-users and other organizations can now add their logos and company information to customized versions of brochures in International Paper's popular myth-busting environmental series, "Down to Earth."
Issues of "Down to Earth", the environmental educational series from International Paper, are now available for customization by printers, end-users and other organizations that want to add their logo and company information to the brochures before sharing them with customers. This co-branding initiative is another opportunity for printers and others to help dispel some false claims about paper and printing that can have a negative impact on the paper and forest products industry.
Four of the most sought after "Down to Earth" topics are available as co-branding templates with offset and digital artwork provided.
"Printers and many other customers can differentiate themselves from the competition and show their sustainability savvy by taking advantage of this co-branding opportunity," said Teri Shanahan, IP's vice president, Commercial Printing. "Our goal is to get the right environmental messages to as many people as possible so they can continue to feel great about using paper and print. With our 'Down to Earth(TM)' brochures, printers and others can have fact-based, ready answers supplemented with co-branded selling tools when presented with questions and concerns about paper and the environment."
Environmental issues in the paper and printing industries are very complex, can be easily misunderstood and, consequently, often misrepresented. The "Down to Earth(TM)" co-branding initiative provides a balanced and fact-driven picture in a thought-provoking manner that shows how choosing paper products protects the environment, supports communities and keeps our forests growing.
