Sonoco recently announced that its retail point-of-purchase (P-O-P) display and packaging services business won eight Outstanding Merchandising at Retail Achievement Awards (OMAs) at the 52nd Annual Point of Purchase Advertising International (POPAI) competition.
POPAI's annual OMA competition recognizes the most innovative and effective retail promotions. Judges from the P-O-P industry evaluated more than 450 entries from 100 companies in 26 industry categories during a two-phase selection process in determining the winners. Entries were judged on design, innovation, interactivity and the proven ability to lift sales.
"Being recognized for excellence by your peers is gratifying. However, it really speaks to the effectiveness of Sonoco's talented retail merchandising team's ability to effectively communicate our understanding of the power of marketing at retail for our global customers," said Gerson Heiderich, division vice president/general manager, Sonoco CorrFlex.
