AkzoNobel was one of the big winners at this week’s inaugural Transform Awards, the UK’s only dedicated celebration of rebranding, brand transformation and reputational change.
Established by Communicate magazine, the honors were judged by a panel of international branding experts, communications practitioners and academics, with AkzoNobel receiving two Gold prizes and one Silver at the event held in London’s Notting Hill.
The company scooped Gold in both the "Best corporate rebrand following a merger or acquisition" and the "Best rebrand in the chemicals sector" categories. The Silver award was achieved for "Best overall visual identity".
