ÅF to sponsor Olympics

ÅF has embarked on a major collaboration with the Olympic Committees in Finland, Norway, Switzerland and Sweden. ÅF now takes the step from title sponsor of the ÅF Golden League 2008-2009 to becoming an Olympic partner.

ÅF will assume the exclusive role of "Green Advisor" to all four of these national Olympic Committees. In practice this means that ÅF will act as a consultant and advisor in green issues and take an active part in developing Olympic sporting activities from a sustainability perspective. Sustainability is an issue that is rapidly growing in importance in the Olympic movement - particularly when it comes to choosing host cities for future Olympic events. The focus will be on policies, strategies and action programmes, and on the education of staff, coaches and the athletes themselves. ÅF will also be a sponsor for these four national Olympic Committees. A sponsorship agreement has been signed for the period 2010-2014 that will cover three Olympic Games. ÅF will educate the Olympic teams of all four countries in green issues prior to each Olympic Games.