Neenah Paper today unveiled its Think Ink: Colour Unleashed microsite, giving designers an unparalleled ability to build colour palettes that inspire design and paper choices. The site comes on the heels of The Neenah version 1.1 of Think Ink: Colour Unleashed™ iPhone/iPod Touch app.
"We were overwhelmed with the positive response to our Think Ink iPhone apps, but understand not everyone has the same smartphones or access to the newest technologies. With the ColorUnleashed.com site, users get all the benefits of the Think Ink smartphone app along with expanded features that give them incredibly creative capabilities right on their desktop," explains Tom Wright, director of design for Neenah Paper.
With a complete line-up of Neenah paper choices added to the site, users can view their designs on CLASSIC CREST®, CLASSIC® Linen, ENVIRONMENT® Papers, as well as on other Neenah signature brands.
The Neenah Think Ink microsite is the latest innovation from the company that is continually introducing tools and technology that makes integrating paper into designer's jobs easier. Not only did Neenah introduce the industries first iPhone and iPod Touch application, the company also created an iPhone app of its famous Eco-Calculator. For the Blackberry and smartphone user, Neenah created the Neenah Paper Math application, which provides mobile access to Neenah's online paper calculator; the stocking guide for mobile access to specifying paper; as well as the BlackBerry Eco-Calculator for calculating the environmental savings achieved by using paper made with post-consumer fibre as well as the savings from using paper made with 100-percent renewable energy.
And to help designers see what their work might look like on the company's CLASSIC® Linen papers line, Neenah introduced a promotion called "Do You Love Linen?,". which offers designers up to three printed samples of a single design on different CLASSIC Linen papers.
