A new option for can labelling is being launched by Avery Dennison at Labelexpo 2015. The new AeroDress technology is designed for low-volume production runs and allows both late-stage differentiation and the relabelling of obsolete printed cans.
Rob Groen in ‘t Wout, segment leader HPC & Beer and Beverage, said that the AeroDress label overcomes a number of existing obstacles and offers brand owners and converters new opportunities for can decoration: “Direct print needs high volumes, and alternatives such as roll-on-shrink-on and shrink sleeve are not compatible with printing techniques such as foils and silk screens. Our AeroDress solution offers a new approach: a viable labelling technology that covers a can completely and delivers an outstanding end result.”
Suitable for both aluminium and tinplate cans, the AeroDress technology is a unique self-adhesive labelling solution that is compatible with a wide range of printing techniques including letterpress, flexo, gravure, silk screen and foils. A newly designed white filmic facestock shrinks to fit curves at the ends of a can (with a shrink ratio up to 20%), to ensure a premium brand image.
Because it is a self-adhesive labelling technology, it can be implemented easily with minor modifications to labelling machines – involving no more than the addition of hot air equipment, used to shrink the label and dress the can.
