Iggesund expands its presence in North America

Rickard Österlindh, President Sales the Americas Photo: Iggesund

Iggesund Paperboard is expanding distribution in the US making its flagship product Invercote available coast to coast. Increasing interest in Invercote’s unique properties from brand owners on the West Coast, and some key new business acquisitions made expanding west a natural next step.

Iggesund Paperboard has established an inventory position and sheeting capabilities in Pomona, CA with the objective of making Invercote readily available for quick turn market demand. The primary goal is to be able to serve the commercial print and packaging cluster in California and beyond.

“We’ve been in the US for more than thirty years but our distribution footprint has been concentrated on the east coast,” explains Rickard Österlindh, President Iggesund Americas. “Now is the time to increase our presence on the West Coast, where we know there is a density of brand owners who will appreciate the quality level we offer with Invercote.”

Iggesund will focus its sales & marketing efforts on premium packaging and graphical print applications, building on the foundation of offset and digital print business recently established through a network of merchant distributors.

“Invercote’s unique attributes truly distinguish it from other products in the marketplace, and as such Iggesund will seek to identify applications where those properties add value. That’s why we’re also reinforcing our US sales organisation by recruiting people who can help increase sales both in areas where we had no previous presence and those where we already have a position,” Österlindh emphasises.

“Invercote is a niche product in the US. Unlike domestically produced paper and paperboard grades, Invercote’s is manufactured using a multi-layer construction, which means that it will not crack on the fold; neither with nor against the grain. This is an incredibly powerful selling point, which is further strengthened by a second-to-none environmental sustainability platform,” comments Neal Haussel, Sales Director & Marketing Manager US. Haussel adds, “We are pleased to formally announce the addition of Paige Brinkley to the Iggesund sales team to help us develop brand recognition on the West Coast, and deliver Invercote’s unique proposition to that heretofore untapped market. Paige brings a long history of working both in fine paper and board markets and has an extensive background working on the West Coast.”