Kimberly-Clark Professional today announced the launch of GreenHarvest products, a cutting edge offering that incorporates rapidly renewable plant-based fiber, such as wheat straw and bamboo, into Kleenex and Scott brand towel and tissue products.
Kimberly-Clark Professional has launched GreenHarvest products, a cutting edge offering that incorporates rapidly renewable plant-based fiber, such as wheat straw and bamboo, into Kleenex and Scott brand towel and tissue products. GreenHarvest offerings include Kleenex hard roll towel and Kleenex Cottonelle coreless standard roll bathroom tissue made with 20 percent bamboo fiber, and Scott multi-fold towels, standard roll bathroom tissue, coreless JRT Jr. bathroom tissue and coreless standard roll bathroom tissue made with 20 percent wheat straw fiber.
Kimberly-Clark Professional is the first major towel and tissue manufacturer in North America to introduce products made with 20 percent plant fiber in place of tree fiber or recycled fiber. These innovative products required the development of an entirely new supply chain to directly obtain wheat straw from U.S. farmers and the creation of a first-of-its-kind manufacturing process for converting plant fiber into pulp.
"In a resource-constrained, digital world, with fewer sources of recycled fiber, and the need to put less pressure on natural forests, it's important to continue exploring non-tree fibers," said Iris V. Schumacher, North American Sustainability leader, Kimberly-Clark Professional. "With the GreenHarvest line, Kimberly-Clark is pioneering a new approach to sustainable fiber sourcing and delivering innovative products with the quality and performance customers expect from our trusted brands."
