Verso Corporation launched its new coated web product lineup on 16 March 2015. The lineup includes paper brands such as such as Sterling Ultra, ArborWeb Plus, Influence, ArborWeb and Liberty, as well as two new brands, Focus and Balance.
"Verso's coated web product offering is an important component of our overall printing papers, specialty papers and pulp product portfolio. We have the know-how to offer world-class products and the experience to offer world-class service. Our new coated web offering provides a unique combination of quality, consistency, reliability and flexibility that is very appealing to customers," said, Mike Weinhold, Senior Vice President of Sales, Marketing and Product Development, Verso.
Verso's two new brands, Focus and Balance, will be produced to the same high standards as its other distinguished brands.
Focus, a No. 3 coated groundwood paper, will offer cost savings without compromising performance, brightness or image reproduction. Balance, a No. 4 coated groundwood product, is a highly versatile and refined paper, striking the optimal combination of brightness, printability and cost, according to the company report.
Coated web papers are used primarily in commercial printing applications such as magazines, catalogs, books, direct mail and retail inserts.
Weinhold added, "Verso's strategic locations and large manufacturing base ensure our customers are reliably supplied. We have the flexibility to manufacture the same products on multiple machines, which means customers can get the paper they want when they need it. We are committed to going the extra mile to earn and keep our customers' loyalty."
