Amcor Flexibles Europe & Americas is focusing on product simplification to expand its flexible packaging business. One of the top executives at Amcor revealed company’s belief about product simplification and its impact on customer’s business.
Marco Hilty, VP Marketing and R&D, Amcor Flexibles Europe & Americas, said, “We know our packaging customers today have an appetite for product simplification. The packaging technology we are bringing to market now is not simple to make, but it does simplify the packaging supply chain for our customers."
He added, “We know many of our customers are also on a simplification journey, and we can offer them a portfolio of products that supports those goals."
Amcor Flexibles' product portfolio includes several new material platforms. "Customers are seeing the value in our platform approach," says Hilty. "For example, we helped a customer transition their confectionary business from over ninety packaging material specifications to just four with AmFlow. This then allowed the customer to standardize aspects of their own production process and realize cost savings. That is much easier when you have only four materials to set up on your machines around the world, instead of ninety."
The flexible packaging supplier believes that their customers may see added marketing benefits through simplifying their packaging material to one of these platforms. The new materials will appear the same (or better) as standard packaging products to consumers, but the time and cost saving through efficiency gains will allow brand owners to focus more on interesting packaging features.
Hilty commented, "Amcor Flexibles sees the combination of simplification and innovation as a way to meet our customers' needs. It's helping our customers to simplify on the production side, and provide consumers with innovative packaging."
"Since the acquisition of Alcan, Amcor Flexibles is on a simplification journey. We have grown through acquisitions, and to remain competitive, we needed to standardize and streamline our own supply chain and production processes,” said Hilty.
