In an effort to help consumers take small steps to make a big impact on the environment, Kimberly-Clark's Scott Brand unveiled a replica of the Empire State Building recently in New York City's Flatiron Plaza. The 30 foot art structure celebrates the national release of Scott Naturals Tube-Free bath tissue. This innovative product eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years. This simple step has major potential to eliminate a portion of the 17 billion toilet paper tubes thrown away each year, which is enough to fill the Empire State Building twice. While the product has been on shelves since 2010 in limited northeastern markets, the national release signifies Kimberly-Clark's continued commitment to sustainability initiatives.
"Kimberly-Clark is thrilled to be able to release Scott Naturals Tube-Free bath tissue nationally, providing consumers across the country with a product that contributes to a better, cleaner world, without sacrificing quality," said Jared Mackrory, brand manager for Scott Brand. "Imagining the environmental impact of 17 billion tubes - enough to fill the Empire State Building twice - is hard to do. That's why we brought the concept to life by creating a 30 foot replica in the middle of Manhattan."
