Xeikon and its Aura Partners will present how the digital production of folding cartons can transform the business of packaging printers and converters at the Xeikon Café on Packaging Innovations, taking place May 20 till 22. Attendees of the event will have the opportunity to see Xeikon’s label and packaging application suites in action and learn more about game-changing innovations in digital production. One of the suites highlighted will be the Folding Carton Suite.
Packaging, especially folding carton, has become a powerful tool to maximize the product’s selling power, build a brand image and protect it. This has posed certain challenges for packaging printers and converters, of which the biggest challenges are ever-shorter runs, a much broader variety of SKUs and increasingly faster turnaround times. Despite the complexity of the folding carton supply chain, folding carton appears to be standing its ground. Filip Weymans, Xeikon’s Director of Segment Marketing Labels & Packaging, explains: “For brand owners pursuing customer intimacy, folding carton has more going for it than its cost. The perceived value of a quality full-color carton box is just so much higher than that of any other type of packaging. Folding carton is therefore ideal to grow and nurture that all-important customer loyalty.”
