UPM and Canfor Pulp Products have announced an agreement of a strategic sales and marketing cooperation. Beginning Jan. 1, 2014, UPM's Pulp Sales network will represent and co-market Canfor Pulp in Europe and China while Canfor Pulp's sales network will represent and co-market UPM Pulp in North America and Japan.
In the initial phase, the cooperation agreement will include six grades of market pulp and approximately one million tonnes of pulp sales from eight mills on three continents.
Both parties consider the agreement to be a significant strategic step. Customers will benefit from a broader product portfolio consisting of Premium Reinforcing Northern Bleached Softwood Kraft (PRP NBSK), Northern Bleached Softwood Kraft (NBSK), Northern Bleached Birch Kraft (NBBK), Bleached Eucalyptus Kraft (BEK), Unbleached Electrical Kraft Pulp (UBE), and Bleached Chemical Thermo Mechanical Pulp (BCTMP).
“We are pleased to enter into this sales and marketing cooperation with Canfor Pulp, a renowned pulp producer in the industry. The cooperation will provide our customers with the most versatile range of Northern Softwood, Birch, Eucalyptus and mechanical pulp available in the global market combined with world-class technical service,” said Tomas Wiklund, Vice President, Sales and Marketing, UPM Pulp Business.
