International Paper announced that its mill at Rajahmundry, The Andhra Pradesh Paper Mills Limited (APPM), will manufacture HP premium copier paper using Colorlok technology.
Recently, International Paper has installed a new sheeter machine at the APPM mill in Rajahmundry, which allows the company to now manufacture the HP product line of premium copier paper in India. International Paper has an exclusive global partnership with HP to manufacture their copier range since 1996. The company intends to start commercial manufacturing of this premium category copier paper in India in November 2013.
The new capabilities in India will target gaining significant share in the domestic premium copier market. Currently International Paper markets HP copier range in over 52 countries through its worldwide production capabilities.
International Paper has invested around INR 100 Cr in this project to manufacture HP branded copier paper and market this product in different states of India through its distribution channels.
The Andhra Pradesh Paper Mills Limited (Andhra Paper), a group company of International Paper in India, is a manufacturer of pulp and paper products and caters to both domestic and foreign markets. Andhra Paper produces writing, printing and copier papers.
