International packaging and paper group Mondi ranks again first in mill performance with their Uncoated Fine Paper mills in the new EMGE cut-size industry survey for 2013. According to EMGE, a paper industry consultant in Europe, Mondi could even improve its top rating in 2011. For colour applications in Europe, Color Copy ranks first in brand awareness with more than double the mentions (48%) than the brand ranked second (22%), underpinning Color Copy’s position as a leading brand in the market. Snegurochka is likewise the best known brand in Russia, mentioned by 87% of all Russian participants. Four other Mondi brands were also listed among the top 10 in Russia.
“We are really pleased with the results of the EMGE survey, particularly our mill performance being ranked first. But also the fact that Mondi UFP is the top scorer on what was ranked overall as the single most important factor in Western Europe – namely the reliability of delivery – was a confirmation of our efforts this past year,” said Johannes Klumpp. In terms of environmental policy, also a highly ranked criterion in Western Europe, Mondi was ranked 2nd. Mondi UFP’s outstanding customer service level was rated highest in Eastern Europe, where this criterion is ranked among the most important.
The EMGE Mill and Mill/OEM Brand Benchmarking Survey covers the image of white cut-size paper mills and mill brands in Western and Eastern Europe in 2013. This report presents the results of an interview survey among the trade (Merchants, OEMs, Office Stationary Distributors) of the image of white cut-size paper mills and mill brands in Europe. The research focuses on mills and mill brands, awareness, factors of importance and product/mill performance.
