Sappi Fine Paper Europe launches 6 th edition of What’s Next, its creative customer magazine, reflecting the company’s ongoing passion for print. Available to order via www.whatsnextmagazine.net , it is the essential, hands on guide to enhancing printed content.
So what’s so special about What’s Next? Well, apart from being a particularly beautiful and content rich customer magazine, it’s Sappi’s way of demonstrating how effective paper is as a medium. It epitomizes Sappi’s passion for print, testing and pushing the boundaries of paper’s capability. The magazine has been printed on 5 different Sappi publication papers;
The reason the paper has been chosen for different features is carefully explained with the result that readers and future users of the paper can differentiate between characteristics, and identify the best type of paper to enhance printed content. This 6 th edition of What’s Next is about Touch. In addition to sharing insights into how the emotional and tactile experience of reading on paper can inspire action, there is an in-depth look at how print, can support a brand owner’s business objective and deliver return on investment. And if you are looking for inspiration, this new edition includes case studies from Boden, Moshi Monsters and RedBull, all of whom use catalogues and magazines as key communication channels to reach their customers.
Recognisant of paper’s role as part of the media mix, a dedicated What’s Next websitecontaining extra content has also been launched for this edition www.whatsnextmagazine.net . Click on it to order a free copy of the award-winning Wired magazine, as well as copies of the featured Boden, Moshi Monsters and RedBull catalogues.
