According to Pulp & Paper Canada, Catalyst Paper has introduced a new light weight newsprint grade. The company says the lighter grade, Marathon Lite, with a weight of only 40 grams per square metre (gsm), will be a major step forward in its Latin American market strategy.
“Latin America is a market of 500 million people which makes it very attractive. We have long-standing relationships with major publishers in the region and the demand for reliable supply of high quality papers is trending up," says Catalyst president and CEO Kevin J. Clarke, as quoted by Pulp & Paper Canada.
According to Catalyst Paper, high speed Internet access is less common in Central and South America than in Canada or the USA, making newspaper the most popular vehicle for information. Publisher companies, the Nicaraguan publisher La Prensa, have also noticed that the quality of the printing quality has improved since they switched to Catalyst Paper.
