Metsäliitto Group changes its name to Metsä Group and adopts a new corporate identity. The names of Metsä Group’s business areas change as well. The new names and the new identity represent the final stage in a profound restructuring based on the Group’s strategy. The purpose of the process has been to create a unified and competitive forest industry group.
The name Metsä clearly integrates all business areas into a unified Metsä Group. The Group focuses on five core businesses: wood products, pulp, board, tissue and cooking papers, and wood supply and forest services. Metsäliitto Wood Products Industry, internationally Finnforest, is now Metsä Wood, and Metsä-Botnia becomes Metsä Fibre.
The new corporate identity does not affect the structure of the Group or the legal status of the companies. The name of Metsä Group’s parent company, Metsäliitto Cooperative, does not change and it continues to be a cooperative.
