Stora Enso to reorganize its Business Area structure

Stora Enso has decided to renew its Business Area and Reporting Segment structure. The Group will combine the paper reporting segments Newsprint and Book Paper, Magazine Paper and Fine Paper into one Business Area and reporting segment called Printing and Reading. The reporting segments Consumer Board and Industrial Packaging will form the Renewable Packaging Business Area and Reporting Segment. A new Business Area and Reporting Segment called  Biomaterials is established comprising mainly the Company’s joint-venture pulp mills, stand-alone pulp mills and wood plantations. The Wood Products Business Area will be renamed as Building and Living.

The Company will have four Business Areas and Reporting Segments:

Biomaterials, headed by EVP Juan Bueno
Printing and Reading, headed by EVP Juha Vanhainen
Renewable Packaging, headed by EVP Mats Nordlander
Building and Living, headed by EVP Hannu Kasurinen

The changes in the Business Areas and management will take place as of 17 January 2012.

“We are organising our businesses based on the different markets and customers they serve. The aim is to increase our organisation’s competitiveness, flexibility, speed and accountability, and to minimise interdependences between the businesses to ensure that we have the ability and agility to seize opportunities arising from the changes in the global economy,” says CEO Jouko Karvinen.