Sappi announces the winners of the coveted 2011 Ideas that Matter prize

Image courtesy: Sappi

In a competition where the emphasis is on turning theory into reality, the hard work starts now. Through a combination of financial and material support provided by Sappi, the attention is no focused on turning these great ideas into the meaningful and hard-hitting visual campaigns they have been designed to be, so keep your eyes peeled and prepare to be touched by the power of print. Voting is over, and decisions have been made. Sustainability, combining breastfeeding with work, the use of art and drama therapy to help children through difficult times, and the impact of deforestation on animal habitats; these are the issues that are close to our 2011 winner’s hearts and that are now going to make the headlines. In a competition that challenges designers (students and professionals) to use their creative skills in an impactful way, entrants are placed at the coal face of the real world, both in terms of creating realistic campaigns where the sky is not the limit, as well as raising social awareness about real world issues.

Winners of the Judge’s Vote were Paula Raché and Aart van Bezooyen for their project ”It’s not easy being green”, Samia Al Assir for “A fairytale refuge”, Danielle Schaffelaars for “Borst en BAAN”, and Pascal Krenn for “No forest, no animals”.